The concept has always existed!
The thing is, upcycling, which means reusing discarded objects and materials to create a new product, has come a long way, and in the face of the environmental crisis we believe sustainability is the only path to and through the future.
Above all, what we would like to highlight is not always about what it will become, but we sometimes forget the importance of what it was or what it meant to us.
The story behind it, or perhaps behind its owner, even where or how it came into our possession, can be so enchanting that it simply cannot be left untold. So, above all, we want to make it worthwhile!
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